Currently when users unsubscribe from a marketing email it unsubscribes them from all future marketing emails. Can we provide them with options of what they do and don't want to be subscribed to? This will prevent large scale unsubscribeds which prevent us from communicating with customers about other things which they do wish to be kept up to date on.
(The motivation behind this is the S4A audience. If we lose them because of a payroll comms or accounting nurture flow they didn't find useful then they won't hear about S4A updates in future.
As part of this, if introduced, we could do a transactional comms inviting Accountants who have unsubscribed (approx 50%) to re-subscribe to things that are relevant to them...)
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